The bookmaker continues to expand its brand, sponsoring major sports teams.
Betway has announced that it will sponsor major American sports teams, in basketball and ice hockey. In all, six franchises closed a partnership, five from the NBA and one from the NHL. The brand continues to expand its business, increasing its commitment to winning teams from various sports.
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In the NBA the agreement was signed with the following teams: Golden State Warriors, Cleveland Cavaliers, Brooklyn Nets, Chicago Bulls and LA Clippers. Title is not lacking in this select group, both in history and in recent years. They are big franchises with gigantic appeal, with some of them in evidence to win this season's award.
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The bookmaker will also be in the NHL, the most famous ice competition in the USA. Betway closed sponsorship with the New York Islandersm franchise, which won the Stanley Cup title four times.
“It’s a very exciting time for the Betway brand as we enter the USA through our licensee partner DGC. We are delighted to have secured initial deals with six prestigious US sports teams.” - observed Anthony Werkman, CEO of Betway.
“This type of business shows that the company is focused on developing and promoting itself in highly popular sports, which are exhibited globally. Our brand will be exhibited in famous arenas in the USA. Our brand is recognised globally as a leader in offering a fair, safe and responsible environment in which to place wagers and we look forward to US customers enjoying a similar experience.” Concluded Werkman.
The company closed an exclusive license agreement with DGC, so that the brand is exposed in several American states, using it in sports and iGaming offers. Betway is one of the leaders in the betting market, having several brands also in the field of online games, such as: Betway Casino, Betway Vegas, Betway Sportsbook, Betway Poker and Betway Bingo.
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